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Baskin-Robbins: Reinventing a Legacy Brand
Drove a 10.6% YoY lift in digital sales and 28% engagement growth through cultural strategy and modern brand voice.
Nathan’s Famous: Social Revival
Grew followers 306% and delivered 200–300K monthly organic impressions.
Prime Video: Driving #1 Streaming Premieres
Led social strategy that fueled #1 streaming debuts for Coming 2 America and Harlem.
Visit South Africa: A Global Story Worth Telling
Led the creative strategy behind award-winning global tourism storytelling.
Discover Atlanta: A City Finding Its Voice
Transformed Atlanta’s tourism brand with award-winning storytelling and contemporary social voice.
Thought Leadership: Industry Conversations
Published in Adweek, recognized by Business Insider, and cited across industry discussions.