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I’m a social strategist with 8+ years of experience turning cultural insight into measurable, modern brand impact. I’ve worked across CPG, QSR, entertainment, and travel & tourism, helping brands reinvent their social presence, define their voice, and build content and community systems that actually resonate.
My work has contributed to award-winning campaigns, nationally recognized brand moments, #1 streaming premieres, and recognition from outlets like Adweek, Ad Age, and Business Insider. I’ve built strategies across TikTok, Instagram, Threads, YouTube, and X, and developed playbooks, reporting frameworks, testing models, influencer programs, and platform-specific content systems for one-man bands and full teams.
When I’m not leading social strategy, I write about the industry and share ongoing thoughts, inspiration, observations and general musings on my LinkedIn.